/* ============================================================
   FOCALIS — rediseño (línea Google Ads)
   Narrativa: FORMA (narrativa-focalis.md + copy-sitio.md)
   Concepto visual: la página como INSTRUMENTO DE LECTURA DE DEMANDA.
   "No te asusto: te muestro el número." — la frialdad del dato.
   Identidad preservada: #1C1C1C + coral #E8572A · Archivo + Inter.
   Build: ARCO · vanilla, sin dependencias.
   ============================================================ */

/* ─────────── Tokens ─────────── */
:root{
  /* superficie — casi negro, no gris */
  --bg:        #161616;
  --bg-2:      #1c1c1c;
  --elev:      #212121;
  --elev-2:    #272727;
  --line:      rgba(255,255,255,.09);
  --line-2:    rgba(255,255,255,.14);

  /* señal — el coral marca lo que se pierde y el número que mostramos */
  --coral:     #E8572A;
  --coral-bri: #FF6A3D;
  --coral-dim: rgba(232,87,42,.16);
  --coral-glow:rgba(232,87,42,.30);

  /* texto — blanco real, sin tinte cremoso */
  --fg:        #F4F3F1;
  --fg-dim:    #B9B6B1;
  --fg-mute:   #9C9893;   /* AA en todas las superficies (≥4.7:1) */
  --fg-faint:  #87827D;   /* legible en disclaimers/placeholders (≥4.5:1), antes fallaba */

  /* tipografía */
  --display: 'Archivo', system-ui, sans-serif;
  --body:    'Inter', system-ui, sans-serif;

  /* ritmo */
  --maxw: 1200px;
  --pad: clamp(20px, 5vw, 48px);
  --sect: clamp(80px, 11vw, 152px);

  /* curvas */
  --ease: cubic-bezier(.2,.7,.2,1);          /* ease-out-quint-ish */
  --ease-soft: cubic-bezier(.16,1,.3,1);

  /* z */
  --z-nav: 100; --z-float: 200; --z-modal-bg: 800; --z-modal: 900;
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

body{
  background:var(--bg);
  color:var(--fg);
  font-family:var(--body);
  font-size:clamp(16px,1.05vw,17px);
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}

/* fondo: retícula de instrumento + halo coral, muy sutil */
body::before{
  content:"";position:fixed;inset:0;z-index:-2;pointer-events:none;
  background:
    linear-gradient(var(--line) 1px,transparent 1px) 0 0/100% 56px,
    linear-gradient(90deg,var(--line) 1px,transparent 1px) 0 0/56px 100%;
  opacity:.35;
  -webkit-mask-image:radial-gradient(120% 80% at 50% 0,#000,transparent 75%);
          mask-image:radial-gradient(120% 80% at 50% 0,#000,transparent 75%);
}
body::after{
  content:"";position:fixed;inset:0;z-index:-2;pointer-events:none;
  background:radial-gradient(80% 50% at 70% -8%,var(--coral-glow),transparent 60%);
  opacity:.5;
}

img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;cursor:pointer;background:none;border:none}
::selection{background:var(--coral);color:#fff}
:focus-visible{outline:2px solid var(--coral-bri);outline-offset:3px;border-radius:2px}

.container{max-width:var(--maxw);margin:0 auto;padding:0 var(--pad)}

/* ─────────── Tipografía base ─────────── */
h1,h2,h3,h4{font-family:var(--display);font-weight:800;line-height:1.04;letter-spacing:-.025em;text-wrap:balance}
.num{font-variant-numeric:tabular-nums;font-feature-settings:"tnum" 1}
p{text-wrap:pretty}

/* etiqueta de canal (instrumento) — sistema deliberado, NO en cada sección */
.chan{
  display:inline-flex;align-items:center;gap:9px;
  font-family:var(--body);font-weight:600;font-size:12px;letter-spacing:.04em;
  color:var(--fg-mute);text-transform:none;
}
.chan::before{
  content:"";width:7px;height:7px;border-radius:1px;background:var(--coral);
  box-shadow:0 0 0 3px var(--coral-dim);flex:0 0 auto;
}

/* ─────────── Botones ─────────── */
.btn{
  display:inline-flex;align-items:center;gap:.5em;
  font-family:var(--body);font-weight:600;font-size:15px;letter-spacing:-.01em;
  padding:15px 26px;border-radius:11px;
  transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .2s;
  will-change:transform;white-space:nowrap;
}
.btn--primary{background:var(--coral);color:#fff;box-shadow:0 1px 0 rgba(255,255,255,.18) inset,0 10px 26px -10px var(--coral-glow)}
.btn--primary:hover{background:var(--coral-bri);transform:translateY(-2px);box-shadow:0 1px 0 rgba(255,255,255,.22) inset,0 18px 38px -12px var(--coral-glow)}
.btn--primary:active{transform:translateY(0)}
.btn--ghost{color:var(--fg);border:1px solid var(--line-2);background:rgba(255,255,255,.02)}
.btn--ghost:hover{border-color:var(--fg-mute);background:rgba(255,255,255,.05);transform:translateY(-2px)}
.btn--light{background:var(--fg);color:#161616}
.btn--light:hover{background:#fff;transform:translateY(-2px)}
.btn--sm{padding:10px 18px;font-size:14px;border-radius:9px}
.btn .arr{transition:transform .3s var(--ease)}
.btn:hover .arr{transform:translateX(4px)}

/* ─────────── Nav ─────────── */
.nav{position:sticky;top:0;z-index:var(--z-nav);
  backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  background:rgba(20,20,20,0);border-bottom:1px solid transparent;
  transition:background .3s,border-color .3s}
.nav.scrolled{background:rgba(20,20,20,.82);border-bottom-color:var(--line)}
.nav__row{display:flex;align-items:center;justify-content:space-between;height:72px}
.nav__logo img{height:26px;width:auto}
.nav__links{display:flex;gap:34px;list-style:none}
.nav__links a{font-size:14.5px;color:var(--fg-dim);font-weight:500;transition:color .2s;position:relative}
.nav__links a:hover{color:var(--fg)}
.nav__links a::after{content:"";position:absolute;left:0;bottom:-6px;width:0;height:1.5px;background:var(--coral);transition:width .3s var(--ease)}
.nav__links a:hover::after{width:100%}
.nav__right{display:flex;align-items:center;gap:14px}
.nav__burger{display:none;width:44px;height:44px;align-items:center;justify-content:center;color:var(--fg)}
.nav__burger svg{width:24px;height:24px}

.mnav{position:fixed;inset:72px 0 0;z-index:var(--z-nav);background:rgba(18,18,18,.98);
  backdrop-filter:blur(20px);padding:32px var(--pad);display:flex;flex-direction:column;gap:6px;
  transform:translateY(-12px);opacity:0;pointer-events:none;transition:opacity .3s,transform .3s var(--ease)}
.mnav.open{opacity:1;transform:none;pointer-events:auto}
.mnav a{font-family:var(--display);font-weight:700;font-size:26px;padding:14px 0;border-bottom:1px solid var(--line);color:var(--fg)}
.mnav .btn{margin-top:22px;justify-content:center}

/* ─────────── HERO ─────────── */
.hero{position:relative;padding:clamp(56px,9vw,104px) 0 var(--sect)}
.hero__grid{display:grid;grid-template-columns:1.08fr .92fr;gap:clamp(36px,5vw,72px);align-items:center}
.hero__eyebrow{margin-bottom:26px}
.hero h1{font-size:clamp(36px,4.8vw,64px);font-weight:800;letter-spacing:-.03em;line-height:1.04}
.hero h1 .lit{color:var(--coral)}
.hero__rot{position:relative;display:inline-block;color:var(--coral)}
.hero__rot .ghost{visibility:hidden}
.hero__rot .live{position:absolute;left:0;top:0;white-space:nowrap}
.hero__rot .live::after{content:"";display:inline-block;width:.06em;height:.84em;margin-left:.04em;
  background:var(--coral);vertical-align:-.06em;animation:caret 1.1s steps(1) infinite}
@keyframes caret{50%{opacity:0}}
.hero__sub{margin-top:26px;max-width:54ch;font-size:clamp(16px,1.25vw,18.5px);color:var(--fg-dim);line-height:1.62}
.hero__sub b{color:var(--fg);font-weight:600}
.hero__sub .nb{color:var(--fg);font-weight:600;border-bottom:1.5px solid var(--coral);padding-bottom:1px}
.hero__cta{display:flex;flex-wrap:wrap;gap:13px;margin-top:34px}
.hero__assure{margin-top:20px;font-size:14px;color:var(--fg-mute);display:flex;align-items:center;gap:9px}
.hero__assure .tick{color:var(--coral);font-weight:700}

/* instrumento de telemetría (proof JYR) */
.gauge{
  position:relative;background:linear-gradient(180deg,var(--elev),var(--bg-2));
  border:1px solid var(--line-2);border-radius:18px;padding:24px 24px 22px;
  box-shadow:0 40px 80px -40px rgba(0,0,0,.8),0 0 0 1px rgba(0,0,0,.3);
}
.gauge__top{display:flex;align-items:center;justify-content:space-between;margin-bottom:22px}
.gauge__live{display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:600;color:var(--fg-dim)}
.gauge__dot{width:8px;height:8px;border-radius:50%;background:#4ade80;box-shadow:0 0 0 0 rgba(74,222,128,.6);animation:pulse 2s var(--ease) infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(74,222,128,.55)}70%{box-shadow:0 0 0 9px rgba(74,222,128,0)}100%{box-shadow:0 0 0 0 rgba(74,222,128,0)}}
.gauge__per{font-size:11.5px;color:var(--fg-mute);letter-spacing:.02em}
.gauge__hero-num{display:flex;align-items:baseline;gap:12px}
.gauge__big{font-family:var(--display);font-weight:900;font-size:clamp(62px,9vw,92px);line-height:.82;letter-spacing:-.04em;color:var(--coral)}
.gauge__big-lbl{font-size:13px;color:var(--fg-dim);font-weight:500;line-height:1.25;max-width:9ch}
.gauge__spark{margin:20px 0 18px}
.gauge__spark svg{width:100%;height:64px;overflow:visible}
.gauge__row{display:grid;grid-template-columns:1fr 1fr;gap:14px;padding-top:18px;border-top:1px solid var(--line)}
.gauge__cell .v{font-family:var(--display);font-weight:800;font-size:26px;letter-spacing:-.02em}
.gauge__cell .k{font-size:12px;color:var(--fg-mute);margin-top:2px}
.gauge__foot{display:flex;align-items:center;gap:8px;margin-top:18px;padding-top:16px;border-top:1px solid var(--line);font-size:12.5px;color:var(--fg-mute)}
.gauge__foot img{width:14px;height:14px;flex:0 0 auto}

/* ─────────── Sección genérica ─────────── */
.sect{padding:var(--sect) 0;position:relative}
.sect__head{max-width:62ch}
.sect__head h2{font-size:clamp(28px,3.9vw,46px);margin-top:14px}
.sect__head .lead{margin-top:20px;font-size:clamp(16px,1.15vw,18px);color:var(--fg-dim);max-width:60ch}
.kick{font-family:var(--body);font-weight:600;font-size:13px;color:var(--coral);letter-spacing:.01em;display:block;margin-bottom:2px}

/* ─────────── La pérdida invisible (instrumento gap) ─────────── */
.loss{background:linear-gradient(180deg,transparent,var(--bg-2) 30%,var(--bg-2) 70%,transparent)}
.loss__grid{display:grid;grid-template-columns:1fr .92fr;gap:clamp(40px,6vw,90px);align-items:center}
.loss h2{font-size:clamp(30px,4.6vw,56px);line-height:1.02}
.loss__body{margin-top:24px;font-size:clamp(16px,1.2vw,19px);color:var(--fg-dim);max-width:46ch;line-height:1.6}
.loss__body b{color:var(--fg);font-weight:600}
.loss__kicker{margin-top:24px;font-family:var(--display);font-weight:700;font-size:clamp(18px,1.6vw,22px);color:var(--fg);letter-spacing:-.01em}

/* el gap como instrumento: 200 marcas, 12 encendidas */
.gap{background:linear-gradient(180deg,var(--elev),var(--bg-2));border:1px solid var(--line-2);
  border-radius:18px;padding:26px;box-shadow:0 40px 80px -44px rgba(0,0,0,.8)}
.gap__label{display:flex;justify-content:space-between;align-items:baseline;font-size:12.5px;color:var(--fg-mute);margin-bottom:16px}
.gap__grid{display:grid;grid-template-columns:repeat(20,1fr);gap:5px}
.gap__tick{aspect-ratio:1/2.6;border-radius:2px;background:var(--elev-2);transition:background .4s var(--ease),box-shadow .4s var(--ease)}
.gap__tick.on{background:var(--coral);box-shadow:0 0 10px -1px var(--coral-glow)}
.gap__legend{display:flex;flex-wrap:wrap;gap:18px 26px;margin-top:22px;padding-top:20px;border-top:1px solid var(--line)}
.gap__leg{display:flex;align-items:baseline;gap:10px}
.gap__leg .sq{width:11px;height:11px;border-radius:2px;flex:0 0 auto;transform:translateY(1px)}
.gap__leg .sq--on{background:var(--coral)}
.gap__leg .sq--off{background:var(--elev-2);border:1px solid var(--line-2)}
.gap__leg .n{font-family:var(--display);font-weight:800;font-size:22px;letter-spacing:-.02em}
.gap__leg .t{font-size:12.5px;color:var(--fg-mute);line-height:1.2}
.gap__leg .n.lost{color:var(--coral)}

/* ─────────── Prueba recursiva ─────────── */
.rec{text-align:center;background:
  radial-gradient(70% 120% at 50% 0,var(--coral-dim),transparent 60%)}
.rec__inner{max-width:54ch;margin:0 auto}
.rec h2{font-size:clamp(30px,5vw,60px);line-height:1.0}
.rec__body{margin-top:26px;font-size:clamp(17px,1.4vw,20px);color:var(--fg-dim);line-height:1.6}
.rec__kicker{margin-top:28px;display:inline-block;font-family:var(--display);font-weight:700;
  font-size:clamp(17px,1.6vw,21px);color:var(--coral);letter-spacing:-.01em}

/* ─────────── Caso JYR ─────────── */
.case__head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}
.case__head h2{font-size:clamp(28px,3.9vw,46px);max-width:20ch}
.case__metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;margin:44px 0;
  background:var(--line);border:1px solid var(--line);border-radius:16px;overflow:hidden}
.cm{background:var(--bg-2);padding:28px 24px;transition:background .3s}
.cm:hover{background:var(--elev)}
.cm--hi{background:var(--coral-dim)}
.cm__n{font-family:var(--display);font-weight:900;font-size:clamp(34px,4vw,46px);letter-spacing:-.03em;line-height:1}
.cm--hi .cm__n{color:var(--coral)}
.cm__k{font-size:13px;color:var(--fg-mute);margin-top:10px;line-height:1.35}
.case__story{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:18px;align-items:stretch;margin-bottom:40px}
.cs{background:var(--bg-2);border:1px solid var(--line);border-radius:14px;padding:24px}
.cs--res{border-color:var(--coral);background:linear-gradient(180deg,var(--coral-dim),transparent)}
.cs__badge{display:inline-block;font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;
  padding:5px 10px;border-radius:30px;margin-bottom:14px}
.cs__badge--b{background:var(--elev-2);color:var(--fg-mute)}
.cs__badge--p{background:rgba(255,255,255,.08);color:var(--fg-dim)}
.cs__badge--a{background:var(--coral);color:#fff}
.cs h3{font-size:18px;font-weight:700;letter-spacing:-.01em;margin-bottom:8px}
.cs p{font-size:14.5px;color:var(--fg-dim);line-height:1.55}
.cs__arr{display:flex;align-items:center;color:var(--fg-faint)}
.cs__arr svg{width:22px;height:22px}
.case__quote{border-left:none;background:var(--bg-2);border:1px solid var(--line);border-radius:16px;
  padding:clamp(28px,4vw,44px);position:relative;margin-bottom:34px}
.case__quote p{font-family:var(--display);font-weight:600;font-size:clamp(19px,2.1vw,26px);line-height:1.4;letter-spacing:-.015em;color:var(--fg)}
.case__quote footer{margin-top:18px;font-size:14px;color:var(--fg-mute)}
.case__quote footer b{color:var(--fg-dim)}
.case__firma{text-align:center;font-family:var(--display);font-weight:700;font-size:clamp(18px,2vw,24px);
  letter-spacing:-.01em;color:var(--fg);margin-bottom:30px}
.case__cta{display:flex;align-items:center;justify-content:center;gap:22px;flex-wrap:wrap;text-align:center}
.case__cta p{font-size:16px;color:var(--fg-dim)}
/* slot escalable n=2: marca interna, no se muestra */

/* ─────────── Para quién ─────────── */
.who h2{font-size:clamp(28px,3.9vw,46px);max-width:24ch}
.who__lead{margin-top:20px;font-size:clamp(16px,1.15vw,18px);color:var(--fg-dim);max-width:60ch}
.who__chips{display:flex;flex-wrap:wrap;gap:11px;margin:36px 0}
.chip{font-size:14.5px;font-weight:500;color:var(--fg-dim);padding:11px 19px;border-radius:30px;
  border:1px solid var(--line-2);background:rgba(255,255,255,.02);transition:.25s var(--ease)}
.chip:hover{border-color:var(--coral);color:var(--fg);transform:translateY(-2px)}
.chip--mute{color:var(--fg-mute);border-style:dashed}
.who__callout{display:flex;gap:18px;align-items:flex-start;background:var(--bg-2);border:1px solid var(--line);
  border-radius:16px;padding:26px 28px;max-width:70ch}
.who__callout .mk{font-family:var(--display);font-weight:900;font-size:38px;color:var(--coral);line-height:.8;flex:0 0 auto}
.who__callout p{font-size:16.5px;color:var(--fg-dim);line-height:1.55}
.who__callout p b{color:var(--fg);font-weight:600}

/* ─────────── El servicio (sí / no) ─────────── */
.svc__grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,40px);margin-top:46px}
.svc__col{background:var(--bg-2);border:1px solid var(--line);border-radius:18px;padding:clamp(26px,3vw,36px)}
.svc__col--yes{border-color:rgba(232,87,42,.4)}
.svc__col-t{font-family:var(--display);font-weight:800;font-size:19px;letter-spacing:-.01em;margin-bottom:22px;display:flex;align-items:center;gap:10px}
.svc__col-t .badge{font-size:11px;font-weight:700;padding:4px 10px;border-radius:6px}
.svc__col--yes .badge{background:var(--coral);color:#fff}
.svc__col--no .badge{background:var(--elev-2);color:var(--fg-mute)}
.svc__list{list-style:none;display:flex;flex-direction:column;gap:15px}
.svc__list li{display:flex;gap:13px;font-size:15.5px;color:var(--fg-dim);line-height:1.45}
.svc__list .ic{flex:0 0 auto;width:22px;height:22px;border-radius:50%;display:grid;place-items:center;font-size:12px;font-weight:800;margin-top:1px}
.svc__col--yes .ic{background:var(--coral-dim);color:var(--coral)}
.svc__col--no .ic{background:var(--elev-2);color:var(--fg-faint)}

/* ─────────── Inversión: calculadora ─────────── */
.calc__head{text-align:center;max-width:60ch;margin:0 auto}
.calc__head h2{font-size:clamp(28px,3.9vw,46px)}
.calc__head .lead{margin-top:18px;color:var(--fg-dim)}
.calc__pills{display:flex;flex-wrap:wrap;justify-content:center;gap:10px;margin:34px 0 32px}
.calc__pill{font-size:14px;font-weight:500;color:var(--fg-dim);padding:10px 18px;border-radius:30px;border:1px solid var(--line-2);transition:.2s}
.calc__pill:hover{color:var(--fg);border-color:var(--fg-mute)}
.calc__pill.active{background:var(--coral);color:#fff;border-color:var(--coral)}
.calc__grid{display:grid;grid-template-columns:1.1fr .9fr;gap:24px;align-items:start;max-width:980px;margin:0 auto}
.calc__panel{background:var(--bg-2);border:1px solid var(--line);border-radius:18px;padding:clamp(24px,3vw,32px)}
.calc__sld-top{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:16px}
.calc__sld-name{font-size:14px;color:var(--fg-mute)}
.calc__sld-val{font-family:var(--display);font-weight:800;font-size:28px;letter-spacing:-.02em;color:var(--coral)}
.calc__range{-webkit-appearance:none;appearance:none;width:100%;height:6px;border-radius:6px;
  background:var(--elev-2);outline:none}
.calc__range::-webkit-slider-thumb{-webkit-appearance:none;width:24px;height:24px;border-radius:50%;
  background:var(--coral);cursor:pointer;border:3px solid var(--bg-2);box-shadow:0 0 0 1px var(--coral),0 4px 12px -2px var(--coral-glow);transition:transform .15s}
.calc__range::-webkit-slider-thumb:hover{transform:scale(1.12)}
.calc__range::-moz-range-thumb{width:22px;height:22px;border-radius:50%;background:var(--coral);cursor:pointer;border:3px solid var(--bg-2);box-shadow:0 0 0 1px var(--coral)}
.calc__range-lbl{display:flex;justify-content:space-between;font-size:12px;color:var(--fg-faint);margin-top:10px}
.calc__bd{margin-top:26px;display:flex;flex-direction:column;gap:13px}
.calc__bd-row{display:flex;justify-content:space-between;font-size:15px;color:var(--fg-dim)}
.calc__bd-row em{font-style:normal;color:var(--coral);font-size:12px;font-weight:600}
.calc__bd-div{height:1px;background:var(--line);margin:3px 0}
.calc__bd-row--total{font-family:var(--display);font-weight:800;font-size:20px;color:var(--fg);letter-spacing:-.01em;padding-top:4px}
.calc__bd-row--total strong{color:var(--coral)}
.calc__side-t{font-size:13px;color:var(--fg-mute);margin-bottom:18px}
.calc__funnel{display:flex;flex-direction:column;gap:0}
.fstep{display:flex;align-items:center;gap:14px;padding:16px 18px;background:var(--elev);border:1px solid var(--line);border-radius:12px}
.fstep--hi{border-color:var(--coral);background:linear-gradient(180deg,var(--coral-dim),transparent)}
.fstep__n{font-family:var(--display);font-weight:800;font-size:20px;letter-spacing:-.02em}
.fstep--hi .fstep__n{color:var(--coral)}
.fstep__k{font-size:12.5px;color:var(--fg-mute);margin-top:1px}
.fneck{width:1px;height:18px;background:var(--line-2);margin:0 auto}
.calc__disc{font-size:12.5px;color:var(--fg-faint);margin-top:18px;line-height:1.5}
.calc__foot{text-align:center;margin-top:36px}
.calc__foot-note{margin-top:14px;font-size:13px;color:var(--fg-mute)}

/* ─────────── Tabla de tarifas ─────────── */
.price__intro{max-width:60ch}
.price__intro h2{font-size:clamp(28px,3.9vw,46px);margin-top:12px}
.price__intro .lead{margin-top:18px;color:var(--fg-dim)}
.price__cards{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:40px 0 28px}
.pc{background:var(--bg-2);border:1px solid var(--line);border-radius:18px;padding:30px;position:relative}
.pc--hi{background:linear-gradient(180deg,var(--elev),var(--bg-2));border-color:var(--line-2)}
.pc__badge{font-size:11px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:var(--fg-mute);
  border:1px solid var(--line-2);padding:4px 10px;border-radius:30px}
.pc__title{font-size:15px;color:var(--fg-dim);margin:18px 0 6px}
.pc__amt{font-family:var(--display);font-weight:900;font-size:clamp(36px,4.4vw,50px);letter-spacing:-.03em;line-height:1}
.pc--hi .pc__amt{color:var(--coral)}
.pc__iva{font-size:13px;color:var(--fg-mute);margin-top:8px}
.pc__desc{font-size:14px;color:var(--fg-dim);line-height:1.55;margin-top:16px;padding-top:16px;border-top:1px solid var(--line)}
.price__table{width:100%;border-collapse:collapse;background:var(--bg-2);border:1px solid var(--line);border-radius:16px;overflow:hidden}
.price__table th,.price__table td{padding:16px 22px;text-align:left;font-size:14.5px}
.price__table th{background:var(--elev);font-weight:600;color:var(--fg);font-size:13px;letter-spacing:.01em}
.price__table td{border-top:1px solid var(--line);color:var(--fg-dim)}
.price__table tr:hover td{background:rgba(255,255,255,.02)}
.price__ex{margin-top:22px;background:var(--bg-2);border:1px solid var(--line);border-radius:16px;padding:clamp(26px,3.4vw,44px)}
.price__ex h3{font-size:18px;font-weight:700}
.price__ex-sub{font-size:13.5px;color:var(--fg-mute);margin:6px 0 18px}
.exr{display:flex;justify-content:space-between;padding:11px 0;font-size:15px;color:var(--fg-dim);border-bottom:1px solid var(--line)}
.exr--total{font-family:var(--display);font-weight:800;font-size:19px;color:var(--fg);border-bottom:none;padding-top:15px}
.exr--total span:last-child{color:var(--coral)}
.price__ex-disc{font-size:12.5px;color:var(--fg-faint);margin-top:16px;line-height:1.5}

/* ─────────── Cómo funciona (secuencia real) ─────────── */
.how__steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px;counter-reset:step}
.hstep{background:var(--bg-2);border:1px solid var(--line);border-radius:16px;padding:30px;position:relative}
.hstep::before{counter-increment:step;content:counter(step,decimal-leading-zero);
  font-family:var(--display);font-weight:900;font-size:15px;color:var(--coral);
  font-variant-numeric:tabular-nums;letter-spacing:.02em}
.hstep h3{font-size:19px;font-weight:700;margin:14px 0 10px;letter-spacing:-.01em}
.hstep p{font-size:15px;color:var(--fg-dim);line-height:1.55}
.hstep p strong{color:var(--fg);font-weight:600}

/* ─────────── FAQ ─────────── */
.faq__list{margin-top:40px;border-top:1px solid var(--line)}
.faq__item{border-bottom:1px solid var(--line)}
.faq__q{display:flex;justify-content:space-between;align-items:center;gap:20px;width:100%;text-align:left;
  padding:24px 4px;font-family:var(--display);font-weight:700;font-size:clamp(16px,1.5vw,19px);letter-spacing:-.01em;color:var(--fg);transition:color .2s}
.faq__q:hover{color:var(--coral)}
.faq__sign{flex:0 0 auto;width:22px;height:22px;position:relative;transition:transform .3s var(--ease)}
.faq__sign::before,.faq__sign::after{content:"";position:absolute;background:var(--coral);border-radius:2px}
.faq__sign::before{left:0;top:50%;width:100%;height:2px;transform:translateY(-50%)}
.faq__sign::after{left:50%;top:0;width:2px;height:100%;transform:translateX(-50%);transition:transform .3s var(--ease)}
.faq__item[open] .faq__sign::after{transform:translateX(-50%) scaleY(0)}
.faq__a{font-size:15.5px;color:var(--fg-dim);line-height:1.62;padding:0 4px 26px;max-width:70ch}
details.faq__item summary{list-style:none;cursor:pointer}
details.faq__item summary::-webkit-details-marker{display:none}

/* ─────────── CTA final ─────────── */
.final{position:relative;text-align:center}
.final__inner{max-width:64ch;margin:0 auto;background:linear-gradient(180deg,var(--elev),var(--bg-2));
  border:1px solid var(--line-2);border-radius:24px;padding:clamp(40px,6vw,72px) clamp(28px,5vw,64px);
  box-shadow:0 50px 100px -50px rgba(0,0,0,.8)}
.final h2{font-size:clamp(26px,3.6vw,42px);line-height:1.08}
.final p{margin-top:20px;font-size:clamp(16px,1.2vw,18px);color:var(--fg-dim)}
.final .btn{margin-top:32px}
.final__firma{margin-top:30px;padding-top:26px;border-top:1px solid var(--line);
  font-family:var(--display);font-weight:700;font-size:clamp(16px,1.6vw,21px);color:var(--coral);letter-spacing:-.01em}

/* ─────────── Footer ─────────── */
.footer{border-top:1px solid var(--line);padding:clamp(48px,6vw,72px) 0 40px;background:var(--bg-2)}
.footer__badges{display:flex;align-items:center;gap:28px;flex-wrap:wrap;padding-bottom:36px;border-bottom:1px solid var(--line);margin-bottom:40px}
.footer__badges img{height:32px;width:110px;aspect-ratio:220/64;opacity:.85}
/* Los SVG de Google traen viewBox pero NO width/height: con width:auto el navegador
   les calcula ancho 0 y no se ven. La proporcion se fija desde el viewBox. */
.footer__badges img[src*='google-g']{width:24px;aspect-ratio:1}
.footer__badges .yrs{margin-left:auto;font-size:12.5px;color:var(--fg-faint)}
.footer__grid{display:grid;grid-template-columns:2fr 1fr 1.2fr;gap:40px}
.footer__brand img{height:26px;margin-bottom:16px}
.footer__brand p{font-size:14px;color:var(--fg-mute);max-width:34ch;line-height:1.55}
.footer__col h4{font-family:var(--body);font-size:13px;font-weight:600;color:var(--fg);margin-bottom:16px;letter-spacing:.02em}
.footer__col ul{list-style:none;display:flex;flex-direction:column;gap:11px}
.footer__col a,.footer__col li{font-size:14px;color:var(--fg-mute);transition:color .2s}
.footer__col a:hover{color:var(--coral)}
.footer__addr{display:flex;gap:8px;align-items:flex-start;line-height:1.4}
.footer__addr svg{width:14px;height:14px;margin-top:2px;flex:0 0 auto}
.footer__bottom{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:44px;padding-top:26px;border-top:1px solid var(--line)}
.footer__bottom p{font-size:12.5px;color:var(--fg-faint)}
.footer__legal{color:var(--fg-mute);text-decoration:underline;text-underline-offset:2px}
.footer__legal:hover{color:var(--coral)}

/* ─────────── Asistente Matías (chat flotante) ─────────── */
.matias{position:fixed;right:18px;bottom:18px;z-index:var(--z-float);display:flex;flex-direction:column;align-items:flex-end;gap:13px}
.matias__btn{display:inline-flex;align-items:center;gap:10px;background:var(--coral);color:#fff;
  border-radius:30px;padding:12px 18px;font-family:var(--body);font-weight:600;font-size:14.5px;
  box-shadow:0 12px 30px -10px var(--coral-glow);transition:transform .25s var(--ease),box-shadow .25s var(--ease)}
.matias__btn:hover{transform:translateY(-3px) scale(1.03);box-shadow:0 18px 40px -12px var(--coral-glow)}
.matias__label{white-space:nowrap}
.matias__ava{width:32px;height:32px;border-radius:50%;background:#161616;color:var(--coral);display:grid;place-items:center;flex:0 0 auto}
.matias__ava svg{width:19px;height:19px}
.matias__ava--lg{width:42px;height:42px;background:var(--coral-dim);color:var(--coral)}
.matias__ava--lg svg{width:24px;height:24px}
.matias__panel{width:min(350px,calc(100vw - 32px));background:var(--bg-2);border:1px solid var(--line-2);
  border-radius:18px;overflow:hidden;box-shadow:0 40px 90px -30px rgba(0,0,0,.85)}
.matias__head{display:flex;align-items:center;gap:11px;padding:15px 17px;border-bottom:1px solid var(--line);background:var(--elev)}
.matias__id b{font-family:var(--display);font-weight:800;color:var(--fg);font-size:16px;display:block;line-height:1.1;letter-spacing:-.01em}
.matias__status{color:var(--fg-mute);font-size:12.5px;display:flex;align-items:center;gap:6px}
.matias__status i{width:8px;height:8px;border-radius:50%;background:#4ade80;box-shadow:0 0 8px #4ade80;
  flex:0 0 auto;transition:background .3s,box-shadow .3s}
/* Fuera de horario la luz se APAGA (Patrick 25/07): un punto verde encendido
   cuando no hay nadie es una señal falsa, y es lo primero que mira la gente. */
.matias__status--off i{background:#4a4744;box-shadow:none}
.matias__close{margin-left:auto;color:var(--fg-mute);font-size:22px;line-height:1;width:30px;height:30px;border-radius:50%;transition:.2s}
.matias__close:hover{background:rgba(255,255,255,.08);color:var(--fg)}
.matias__body{padding:16px;display:flex;flex-direction:column;gap:8px;overflow-y:auto;max-height:46vh;
  background:radial-gradient(ellipse at 100% 0%,var(--coral-dim),transparent 60%);
  -webkit-overflow-scrolling:touch;overscroll-behavior:contain;touch-action:pan-y}
.matias__bubble{background:var(--elev);border:1px solid var(--line);border-radius:14px 14px 14px 4px;
  padding:11px 14px;color:var(--fg);font-size:14.5px;line-height:1.5;max-width:90%}
.matias__bubble--me{align-self:flex-end;background:var(--coral);color:#fff;border:none;border-radius:14px 14px 4px 14px}
.matias__bubble b{color:var(--fg)}
.matias__typing{align-self:flex-start;display:inline-flex;gap:4px;padding:11px 14px;background:var(--elev);border:1px solid var(--line);border-radius:14px 14px 14px 4px}
.matias__typing i{width:6px;height:6px;border-radius:50%;background:var(--fg-mute);animation:matblink 1.2s infinite both}
.matias__typing i:nth-child(2){animation-delay:.2s}.matias__typing i:nth-child(3){animation-delay:.4s}
@keyframes matblink{0%,60%,100%{opacity:.25;transform:translateY(0)}30%{opacity:1;transform:translateY(-3px)}}
.matias__foot{padding:14px 16px;border-top:1px solid var(--line);background:var(--bg-2)}
.matias__form{display:flex;gap:9px;align-items:center}
.matias__input{flex:1;background:var(--elev);border:1px solid var(--line-2);border-radius:22px;
  color:var(--fg);font:inherit;font-size:14.5px;padding:11px 15px;outline:none}
.matias__input:focus{border-color:var(--coral)}
.matias__input::placeholder{color:var(--fg-faint)}
.matias__send{flex:none;width:40px;height:40px;border-radius:50%;background:var(--coral);color:#fff;
  display:grid;place-items:center;transition:transform .1s}
.matias__send:active{transform:scale(.92)}.matias__send svg{width:18px;height:18px}
.matias__send:disabled{opacity:.5;cursor:default}
@media (prefers-reduced-motion:reduce){.matias__typing i{animation:none}}
@media (max-width:680px){.matias__label{display:none}.matias__btn{padding:13px}.matias__ava{width:30px;height:30px}}

/* ─────────── Modal ─────────── */
.modal{position:fixed;inset:0;z-index:var(--z-modal);display:grid;place-items:center;padding:20px}
.modal[hidden]{display:none}
.modal__bg{position:absolute;inset:0;background:rgba(0,0,0,.72);backdrop-filter:blur(4px);z-index:var(--z-modal-bg);animation:fade .3s}
.modal__panel{position:relative;z-index:var(--z-modal);background:var(--elev);border:1px solid var(--line-2);
  border-radius:18px;max-width:660px;width:100%;max-height:86vh;overflow-y:auto;padding:clamp(28px,4vw,44px);animation:rise .35s var(--ease)}
@keyframes fade{from{opacity:0}}
@keyframes rise{from{opacity:0;transform:translateY(16px)}}
.modal__close{position:absolute;top:18px;right:18px;width:36px;height:36px;border-radius:50%;
  background:var(--elev-2);color:var(--fg-dim);display:grid;place-items:center;font-size:16px;transition:.2s}
.modal__close:hover{background:var(--coral);color:#fff}
.modal__panel h2{font-size:26px;margin-bottom:6px}
.modal__upd{font-size:13px;color:var(--fg-mute);margin-bottom:22px}
.modal__panel h3{font-family:var(--display);font-size:16px;font-weight:700;margin:22px 0 8px}
.modal__panel p{font-size:14.5px;color:var(--fg-dim);line-height:1.62;margin-bottom:10px}
.modal__panel strong{color:var(--fg)}

/* ─────────── Reveal (mejora un default visible) ─────────── */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s var(--ease-soft),transform .7s var(--ease-soft)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.08s}.reveal.d2{transition-delay:.16s}.reveal.d3{transition-delay:.24s}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .gauge__dot{animation:none}
  .hero__rot .live::after{animation:none}
}

/* ─────────── Responsive ─────────── */
@media (max-width:980px){
  .hero__grid{grid-template-columns:1fr;gap:44px}
  .hero__visual{max-width:440px}
  .loss__grid{grid-template-columns:1fr;gap:40px}
  .calc__grid{grid-template-columns:1fr}
  .case__story{grid-template-columns:1fr;gap:14px}
  .cs__arr{transform:rotate(90deg);justify-content:center}
  .case__metrics{grid-template-columns:repeat(2,1fr)}
  .footer__grid{grid-template-columns:1fr 1fr}
}
@media (max-width:680px){
  .nav__links,.nav__cta-desk{display:none}
  .nav__burger{display:flex}
  .svc__grid,.price__cards{grid-template-columns:1fr}
  .how__steps{grid-template-columns:1fr}
  .case__metrics{grid-template-columns:1fr 1fr}
  .gap__grid{grid-template-columns:repeat(20,1fr);gap:3px}
  .footer__grid{grid-template-columns:1fr}
  .footer__badges .yrs{margin-left:0;width:100%}
}

/* ═══ Figuras institucionales (25/07/2026) ═══
   Imágenes generadas que dan contexto al argumento de cada sección. Criterio: donde ya
   hay un instrumento propio (la grilla de 200 búsquedas, el gauge de JYR) la imagen NO
   compite — va de fondo, o no va. */
.sect__fig{
  margin:44px 0 0;border:1px solid var(--line);border-radius:18px;overflow:hidden;
  background:var(--bg-2);
}
.sect__fig img{width:100%;height:auto;display:block}
.sect__fig figcaption{
  font-size:13px;color:var(--fg-mute);line-height:1.5;
  padding:14px 18px;border-top:1px solid var(--line);
}
.sect__fig--wide{margin:48px auto 0;max-width:940px}
.sect__fig--narrow{margin:40px auto 0;max-width:760px}
/* La figura de los cubos trae mucho aire alrededor: se recorta el vacio vertical
   para que el objeto pese, en vez de mostrarlo diminuto en medio del cuadro. */
.sect__fig--narrow img{aspect-ratio:2.35/1;object-fit:cover;object-position:center}

/* Fondo atmosférico de sección: la imagen NO es figura, es aire detrás del contenido. */
.sect.loss{position:relative;overflow:hidden}
.sect__art{
  position:absolute;inset:0;pointer-events:none;z-index:0;
  background-repeat:no-repeat;background-position:center right;background-size:cover;
}
/* .sect__art--loss se retiró el 25/07: la sección .loss ya no se monta (la home
   dejó de ser landing) y su imagen se borró. Quedaba pidiendo perdida.webp en cada
   carga = un 404 por visita. Si vuelve a la landing, se le asigna imagen ahí. */
.sect.loss > .container{position:relative;z-index:1}

@media (max-width:860px){
  .sect__fig{margin-top:32px;border-radius:14px}
  .sect__fig figcaption{font-size:12.5px;padding:12px 14px}
  .sect__art--loss{
    opacity:.16;
    -webkit-mask-image:linear-gradient(to bottom,transparent 0%,#000 75%);
            mask-image:linear-gradient(to bottom,transparent 0%,#000 75%);
  }
}

/* ═══ Widget de Matías: oferta + conexión (25/07/2026) ═══
   Conversar es opcional y la conexión no es instantánea, igual que en el diagnóstico y
   en sprintweb.cl. Los hijos del panel usan display:flex, que le gana a [hidden]: sin
   la primera regla la oferta, la conexión y el chat se pintan los tres encimados. */
#matias [hidden]{display:none !important}
.matias__offer{display:flex;flex-direction:column;align-items:center;text-align:center;
  gap:6px;padding:30px 22px 26px}
.matias__offer-ava{display:grid;place-items:center;width:46px;height:46px;border-radius:50%;
  background:var(--coral);color:#fff;margin-bottom:6px}
.matias__offer-ava svg{width:22px;height:22px}
.matias__offer b{font-size:15px;color:var(--fg)}
.matias__offer-sub{font-size:12.5px;color:var(--fg-mute);line-height:1.45;max-width:26ch}
.matias__offer-btn{margin-top:14px;width:100%;background:var(--coral);color:#fff;border:0;
  border-radius:10px;padding:12px 18px;font-family:var(--body);font-size:14.5px;font-weight:600;
  cursor:pointer;transition:background .18s var(--ease),transform .18s var(--ease)}
.matias__offer-btn:hover{background:var(--coral-bri);transform:translateY(-1px)}
.matias__offer--off .matias__offer-ava{background:var(--elev-2);color:var(--fg-dim)}
.matias__offer--off .matias__offer-btn{background:var(--elev-2);color:var(--fg-dim)}

.matias__conn{display:flex;flex-direction:column;align-items:center;text-align:center;
  gap:7px;padding:38px 22px 34px}
.matias__conn-ring{position:relative;display:grid;place-items:center;width:64px;height:64px;margin-bottom:6px}
.matias__conn-ring::before,.matias__conn-ring::after{content:'';position:absolute;inset:0;
  border-radius:50%;border:2px solid var(--coral);opacity:0;animation:matRingF 2.4s ease-out infinite}
.matias__conn-ring::after{animation-delay:1.2s}
@keyframes matRingF{0%{transform:scale(.62);opacity:.6}100%{transform:scale(1.25);opacity:0}}
.matias__conn b{font-size:14.5px;color:var(--fg)}
.matias__conn-sub{font-size:12.5px;color:var(--fg-mute)}
.matias__conn .matias__typing{background:none;padding:4px 0 0}
@media (prefers-reduced-motion:reduce){
  .matias__conn-ring::before,.matias__conn-ring::after{animation:none;opacity:.3}
}

/* ═══════════════════════════════════════════════════════════
   INSTITUCIONAL (25/07/2026)
   La home dejó de ser landing: informa y no persigue el clic.
   Un solo punto de conversión, al final, en #contacto.
   Las piezas de la versión landing (.loss, .rec, .calc, .gap,
   .hero__rot) quedan en el CSS sin uso — el markup ya no las
   monta y app.js las guarda con if(el). No se borran todavía
   por si vuelve alguna a la landing.
   ═══════════════════════════════════════════════════════════ */

/* ── Nav: contacto como enlace, no como botón ── */
.nav__contact{
  font-size:14.5px;font-weight:600;color:var(--fg);position:relative;
  padding:8px 2px;transition:color .2s;
}
.nav__contact::after{
  content:"";position:absolute;left:0;bottom:4px;width:100%;height:1.5px;
  background:var(--coral);transform:scaleX(0);transform-origin:left;
  transition:transform .3s var(--ease);
}
.nav__contact:hover::after{transform:scaleX(1)}

/* ── Hero institucional: una columna, sin instrumento al lado ── */
.hero--inst{padding:clamp(56px,9vw,104px) 0 clamp(60px,8vw,110px)}
.hero--inst h1{max-width:24ch}
.hero--inst .hero__sub{max-width:62ch;margin-top:28px}

/* datos duros de la empresa — hairlines, no tarjetas */
.facts{
  display:grid;grid-template-columns:repeat(4,1fr);
  margin-top:clamp(40px,5vw,60px);border-top:1px solid var(--line);
}
.facts__item{padding:22px 26px 0 0;position:relative}
.facts__item + .facts__item{padding-left:26px}
.facts__item + .facts__item::before{
  content:"";position:absolute;left:0;top:22px;bottom:4px;width:1px;background:var(--line);
}
.facts dt{
  font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;
  color:var(--fg-faint);line-height:1.35;
}
.facts dd{
  margin-top:9px;font-family:var(--display);font-weight:700;font-size:19px;
  letter-spacing:-.01em;color:var(--fg);line-height:1.25;
}
.facts dd .num,.facts dd.num{color:var(--coral)}

/* enlaces de orientación — no son CTA */
.hero__nav-hint{margin-top:34px;font-size:15px;color:var(--fg-mute);display:flex;
  align-items:center;gap:14px;flex-wrap:wrap}
.hero__nav-hint .sep{color:var(--line-2)}
.linkish{
  color:var(--fg-dim);border-bottom:1px solid var(--line-2);padding-bottom:2px;
  transition:color .2s,border-color .2s;
}
.linkish:hover{color:var(--fg);border-color:var(--coral)}

/* ── Rubros dentro de "Qué hacemos" ── */
.rubros{margin-top:clamp(48px,6vw,76px);padding-top:clamp(34px,4vw,46px);
  border-top:1px solid var(--line)}
.rubros__t{font-family:var(--display);font-weight:700;font-size:clamp(20px,2.2vw,26px);
  letter-spacing:-.02em}
.rubros__body{margin-top:14px;max-width:62ch;color:var(--fg-dim);font-size:clamp(15.5px,1.1vw,17px)}
.rubros .who__chips{margin:26px 0 0}

/* ── Gauge del caso: centrado, ya no es visual de hero ── */
.case__gauge{max-width:520px;margin:clamp(36px,4vw,52px) auto clamp(44px,5.5vw,72px)}

/* ── Tarifas: caption de la tabla ── */
.price__caption{
  caption-side:top;text-align:left;padding-bottom:14px;
  font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;
  color:var(--fg-faint);
}

/* ── Contacto: único punto de conversión ── */
.contact{background:linear-gradient(180deg,transparent,var(--bg-2) 40%)}
.contact__grid{
  display:grid;grid-template-columns:1.15fr .85fr;
  gap:clamp(40px,6vw,90px);align-items:start;
}
.contact h2{font-size:clamp(30px,4.4vw,52px);margin-top:14px;letter-spacing:-.03em}
.contact__lead{margin-top:22px;max-width:48ch;color:var(--fg-dim);
  font-size:clamp(16px,1.2vw,18.5px);line-height:1.6}
.contact__lead b{color:var(--fg);font-weight:600}
.contact .btn{margin-top:32px}
.contact__note{margin-top:16px;font-size:13.5px;color:var(--fg-mute)}

.contact__data{
  display:grid;gap:1px;background:var(--line);
  border:1px solid var(--line);border-radius:14px;overflow:hidden;
}
.contact__data > div{background:var(--bg);padding:22px 24px}
.contact__data dt{
  font-size:11.5px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;
  color:var(--fg-faint);
}
.contact__data dd{margin-top:7px;font-size:15.5px;color:var(--fg);line-height:1.5}
.contact__data dd a{color:var(--fg);border-bottom:1px solid var(--line-2);
  transition:color .2s,border-color .2s}
.contact__data dd a:hover{color:var(--coral);border-color:var(--coral)}

/* ── Responsive de lo nuevo ── */
@media (max-width:980px){
  .facts{grid-template-columns:repeat(2,1fr)}
  .facts__item:nth-child(3){padding-left:0}
  .facts__item:nth-child(3)::before{display:none}
  .facts__item:nth-child(3),.facts__item:nth-child(4){
    margin-top:22px;border-top:1px solid var(--line);
  }
  .contact__grid{grid-template-columns:1fr;gap:44px}
}
@media (max-width:680px){
  .nav__contact{display:none}
  .facts{grid-template-columns:1fr}
  .facts__item{padding:20px 0 0}
  .facts__item + .facts__item{padding-left:0;margin-top:0;
    border-top:1px solid var(--line)}
  .facts__item + .facts__item::before{display:none}
  .facts__item:nth-child(3),.facts__item:nth-child(4){margin-top:0}
  .case__gauge{max-width:none}
}

/* ═══════════════════════════════════════════════════════════
   FONDOS DE SECCIÓN (25/07/2026)
   Cuatro capas atmosféricas. Reglas que NO se negocian:
     1. El texto manda. Opacidad baja + máscara: si en algún
        ancho el fondo compite con la lectura, baja la opacidad,
        no subas el contraste del texto.
     2. Van con aria-hidden y pointer-events:none — son
        decoración, no contenido.
     3. z-index explícito: .sect__art es position:absolute y sin
        esto pintaría ENCIMA del .container, que es estático.
   ═══════════════════════════════════════════════════════════ */

/* el contenido siempre por encima de la capa decorativa */
.sect__art ~ .container,
.sect__art ~ *:not(.sect__art){position:relative;z-index:1}

/* hero — haz de señales que converge en un punto */
.sect__art--hero{
  background-image:url('assets/mkt/bg-hero.webp');
  background-position:center right;
  opacity:.42;
  -webkit-mask-image:linear-gradient(to left,#000 0%,rgba(0,0,0,.35) 52%,transparent 88%);
          mask-image:linear-gradient(to left,#000 0%,rgba(0,0,0,.35) 52%,transparent 88%);
}

/* rubros — trama urbana aérea: demanda local, sin nombrar un rubro */
.rubros{position:relative;overflow:hidden;border-radius:16px}
.sect__art--rubros{
  background-image:url('assets/mkt/bg-rubros.webp');
  background-position:center;
  opacity:.34;
  -webkit-mask-image:radial-gradient(120% 100% at 70% 50%,#000 0%,transparent 78%);
          mask-image:radial-gradient(120% 100% at 70% 50%,#000 0%,transparent 78%);
}
/* el bloque de rubros gana un borde propio ahora que tiene fondo */
.rubros{padding:clamp(28px,3.4vw,40px) clamp(24px,3vw,38px) clamp(30px,3.6vw,42px);
  border:1px solid var(--line);background:rgba(255,255,255,.015);margin-top:clamp(48px,6vw,76px)}

/* casos — una sola línea de luz sin cortes: diez años */
.sect__art--casos{
  background-image:url('assets/mkt/bg-casos.webp');
  background-position:center top;
  background-size:100% auto;
  opacity:.30;
  -webkit-mask-image:linear-gradient(to bottom,#000 0%,transparent 42%);
          mask-image:linear-gradient(to bottom,#000 0%,transparent 42%);
}

/* contacto — el resplandor que cierra la página */
.sect__art--contacto{
  background-image:url('assets/mkt/bg-contacto.webp');
  background-position:center bottom;
  opacity:.55;
  -webkit-mask-image:linear-gradient(to top,#000 0%,transparent 72%);
          mask-image:linear-gradient(to top,#000 0%,transparent 72%);
}

/* En pantallas chicas los fondos se repliegan: el ancho de lectura es
   menor y cualquier textura detrás del texto pesa el doble. */
@media (max-width:860px){
  .sect__art--hero{opacity:.26}
  .sect__art--rubros{opacity:.20}
  .sect__art--casos{opacity:.20}
  .sect__art--contacto{opacity:.40}
}

/* ═══════════════════════════════════════════════════════════
   SPLIT: texto a la izquierda, imagen a la derecha (Patrick 25/07)
   Se aplica a las 3 secciones con figura. La imagen ya no va debajo
   del texto a ancho completo: acompaña al argumento, al lado.
   ═══════════════════════════════════════════════════════════ */
.split{
  display:grid;grid-template-columns:1.02fr .98fr;
  gap:clamp(34px,5vw,76px);align-items:center;
}
.split > .sect__head,.split > .price__intro{max-width:52ch}
.split .sect__fig{margin:0;max-width:none}
.split .sect__fig img{aspect-ratio:4/3;object-fit:cover;object-position:center}
/* los bloques que van DESPUÉS del split necesitan su propio aire */
.split + .svc__grid,.split + .how__steps,.split + .price__cards{margin-top:clamp(44px,5.5vw,72px)}

@media (max-width:980px){
  .split{grid-template-columns:1fr;gap:32px}
  .split > .sect__head,.split > .price__intro{max-width:none}
  .split .sect__fig img{aspect-ratio:16/10}
}

/* ═══ TARIFAS Y PREGUNTAS A ANCHO COMPLETO, CON MÁS CUERPO ═══
   En escritorio los números eran chicos para el ancho que ocupan.
   Todo con clamp: en móvil se mantienen los tamaños de antes. */
.price__table th,.price__table td{font-size:clamp(14.5px,1.15vw,18px)}
.price__table th{letter-spacing:.02em}
.price__caption{font-size:clamp(12px,.95vw,14px)}

.price__ex h3{font-size:clamp(19px,1.9vw,27px);letter-spacing:-.02em}
.price__ex-sub{font-size:clamp(14px,1.1vw,16.5px)}
.exr{font-size:clamp(15px,1.2vw,18.5px)}
.exr--total{font-size:clamp(17px,1.5vw,23px)}
.price__ex-disc{font-size:clamp(12.5px,.98vw,14.5px);max-width:92ch}

.faq__q{font-size:clamp(16px,1.35vw,21px)}
.faq__a{font-size:clamp(15px,1.15vw,17.5px);max-width:88ch}

/* ═══════════════════════════════════════════════════════════
   MATÍAS FUERA DE HORARIO (Patrick 25/07/2026)
   Si no hay nadie conectado, no se finge la conexión: se deja un
   mensaje. El formulario vive dentro del mismo panel del chat.
   ═══════════════════════════════════════════════════════════ */
.matias__off{padding:18px 18px 20px;display:flex;flex-direction:column;gap:0}
.matias__off-t{font-family:var(--display);font-weight:700;font-size:16.5px;letter-spacing:-.01em}
.matias__off-sub{margin-top:6px;font-size:12.5px;color:var(--fg-mute);line-height:1.5}
.matias__off-lbl{
  margin-top:14px;font-size:11px;font-weight:600;letter-spacing:.07em;
  text-transform:uppercase;color:var(--fg-faint);
}
.matias__off-lbl span{text-transform:none;letter-spacing:0;opacity:.75}
.matias__off-in{
  margin-top:6px;width:100%;font:inherit;font-size:14px;color:var(--fg);
  background:var(--bg);border:1px solid var(--line-2);border-radius:10px;
  padding:11px 13px;transition:border-color .2s;resize:vertical;
}
.matias__off-in::placeholder{color:var(--fg-faint)}
.matias__off-in:focus{outline:none;border-color:var(--coral)}
.matias__off-btn{
  margin-top:18px;background:var(--coral);color:#fff;font-weight:600;font-size:14.5px;
  padding:13px 18px;border-radius:10px;transition:background .2s,transform .2s var(--ease);
}
.matias__off-btn:hover{background:var(--coral-bri);transform:translateY(-1px)}
.matias__off-err{margin-top:10px;font-size:12.5px;color:#FF8A65}

.matias__done{padding:32px 22px 34px;display:flex;flex-direction:column;
  align-items:center;text-align:center;gap:8px}
.matias__done-tick{
  width:42px;height:42px;border-radius:50%;display:grid;place-items:center;
  background:var(--coral-dim);color:var(--coral);font-size:20px;font-weight:700;
  border:1px solid var(--coral);margin-bottom:4px;
}
.matias__done b{font-family:var(--display);font-size:17px}
.matias__done-sub{font-size:12.5px;color:var(--fg-mute);line-height:1.55;max-width:30ch}